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The Problem: Untapped Potential


The Problem
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

— Marianne Williamson

 

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The Problem: Untapped Potential


The Problem
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

— Marianne Williamson

 

Fail Forward exists because of the extraordinary potential in each of us, and in our organizations.
Don't let the fear of failure hold you back.


 

Working with Fail Forward, you CAN:

  • Stand out and stay relevant in the face of rapid change;

  • Feel the fear of uncertainty and imperfection, yet test new ideas anyway; and

  • Bypass shame and defensiveness to find a productive way of working amid failure.

 

We understand the pressure to perform and the fear of blame, and we know it is hard to find time to reflect and learn from our failures. There are no easy answers to overcoming these barriers. At Fail Forward, we provide new perspectives on failure alongside the tools and skills to help us deal with missteps more productively – so that when we fail, we Fail Intelligently.

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Our Answer: Intelligent Failure


Our Answer

Our Answer: Intelligent Failure


Our Answer

Intelligent Failure

Intelligent failure : the practice of smart Risk Taking And Maximizing learning


All we’re taught about failure is to avoid it at all costs. As a result, it’s no surprise that we react badly to it, and too often miss the opportunity to learn and improve – because we just don’t know how to fail intelligently.

At Fail Forward, we keep finding the same things to be true -- whether we're working with government, non-profit, corporations, or individuals: trust, collaboration and an ambitious goal trump fear in pursuit of innovation, and a deeper, more skilled analysis of learning is a catalyst for unbelievable growth and improvement.


What percentage of people avoid taking risks, fearing the consequences if they fail?

Are people more productive with consistent space to share their ideas?

How likely is it that small failures will enable larger ones?

What is the cost of an undetected or hidden failure?


To learn more about the concepts behind our work, check out our list of Further Reading, or let's grab a coffee!

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A History of Fail Forward


A History of Fail Forward
Fail Forward – the world’s first failure consultancy – supports
people and organizations to allow, acknowledge, and adapt to
failure in pursuit of innovation.  

A History of Fail Forward


A History of Fail Forward
Fail Forward – the world’s first failure consultancy – supports
people and organizations to allow, acknowledge, and adapt to
failure in pursuit of innovation.  

Ashley Good

Not many would call themselves Failure Experts with a sense of pride and purpose… but we do. Since 2011, we’re proud to say that we have helped diverse businesses, governments, funders, and non-profits harness their failures to learn, innovate, and build resilience. This work has been recognized by the Harvard Business Review and McKinsey’s Innovating Innovation Award, and has received coverage from a wide range of media and news outlets, including the Wall Street Journal, the New York Times, the Harvard Business Review, and Fast Company.

Before launching Fail Forward, Ashley Good worked in Cairo with the United Nations Environment Programme and as a management consultant in Vancouver, Canada. She’s a contributor to the Globe and Mail Leadership Lap, Public Sector Digest, and World Economic Forum Agenda, and thoroughly enjoys discussions of risk, innovation, and learning with anyone interested to dive in. When she’s not doing this work, Ashley moonlights as a mediocre bicycle mechanic and half-ironman triathlete.  

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Quote: Mistakes are learning opportunities


Leaders must constantly emphasize that mistakes are learning opportunities rather than cause for embarrassment or punishment, and they must act in ways that reinforce that message... Fail Forward, a Toronto-based consulting firm that helps companies learn how to benefit from blunders, often begins by asking a client’s employees questions such as “Do you take risks in the course of your work?” and “Is learning from failure formally supported?” 

— Harvard Business Review, 2015

Read the article

Quote: Mistakes are learning opportunities


Leaders must constantly emphasize that mistakes are learning opportunities rather than cause for embarrassment or punishment, and they must act in ways that reinforce that message... Fail Forward, a Toronto-based consulting firm that helps companies learn how to benefit from blunders, often begins by asking a client’s employees questions such as “Do you take risks in the course of your work?” and “Is learning from failure formally supported?” 

— Harvard Business Review, 2015

Read the article