ASHLEY GOOD
CEO and Founder,
Fail Forward

Hi. I’m Ashley.

I help teams build a healthy relationship with failure so they can show up as their wisest selves, take bold risks, and maximize their learning. I started the world's first failure consultancy in 2011. Yup, the OG, that's me.

It's my mission to create kinder, braver learning organizations. Over the years, I've worked with teams from the UN to investment banks, been featured by Harvard Business Review to Brené Brown.

When I'm not consulting or delivering talks and workshops, you can find me sparring at the Toronto Brazilian Jiu Jitsu Club, or in my garden - both places are great teachers of failure.

Right now I'm playing with adding more heart (you know, like joy, wonder, awe, connection) into the learning process because those profound moments - the ones that shape who we are and how we relate to each other - are just…magic.