Intelligent Failure

Intelligent failure : the practice of smart Risk Taking And Maximizing learning


All we’re taught about failure is to avoid it at all costs. As a result, it’s no surprise that we react badly to it, and too often miss the opportunity to learn and improve – because we just don’t know how to fail intelligently.

At Fail Forward, we keep finding the same things to be true -- whether we're working with government, non-profit, corporations, or individuals: trust, collaboration and an ambitious goal trump fear in pursuit of innovation, and a deeper, more skilled analysis of learning is a catalyst for unbelievable growth and improvement.


What percentage of people avoid taking risks, fearing the consequences if they fail?

Are people more productive with consistent space to share their ideas?

How likely is it that small failures will enable larger ones?

What is the cost of an undetected or hidden failure?


To learn more about the concepts behind our work, check out our list of Further Reading, or let's grab a coffee!